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| Harris Poll: Gays, Lesbians More Social Online |
 Gay and lesbian adults are more likely to use Twitter and check social-networking sites more frequently than their heterosexual peers, according to a new Harris poll. Gays and lesbians also read blogs more frequently than their heterosexual peers, Harris found.In June, Harris conducted a poll of 2,412 adults, ages 18 and over, of whom 341 self-identified as lesbian, gay, bisexual and/or transgender (271 as either gay or lesbian), Harris said. The firm said it over-sampled gay men and lesbians in order to allow for more detailed analysis of the groups. What the poll found was that the LGBT groups seemed to be on par with heterosexual respondents a year ago. But in the time between May 2009 and June 2010, the number of LGBTs participating socially online jumped significantly in a few areas. In 2009, for example, the number of gays and lesbians who said they used Twitter was 20 percent, versus 12 percent for heterosexuals. In 2010, that number of gays and lesbians using Twitter had jumped to 29 percent, versus 15 percent for heterosexuals. Likewise, the number of gays and lesbians who said in 2009 that they checked social-networking sites once per week was 65 percent, versus 66 percent. A year later, that percentage climbed to 81 percent versus 71 percent. But 17 percent of heterosexuals also said that they checked the social sites at least monthly, versus 11 percent of gays and lesbians. Gays, lesbians, and heterosexuals preferred social-networking sites in the same order of preference, with Facebook then MySpace, LinkedIn, and Plaxo preferred by users. Gay and lesbian users clustered within Facebook and MySpace, with 55 percent and 43 percent claiming to be members of each. Forty-six percent of the heterosexuals Harris polled claimed to be members of Facebook, versus 30 percent that used MySpace. In March 2008, Harris noted a sharp jump in the number of gays and lesbians reading blogs versus heterosexuals: 51 percent to 36 percent, versus 32 percent to 26 percent in Nov. 2006. By June, that gap had slightly closed, with 54 percent of gays and lesbians stating that they read blogs, versus 40 percent of heterosexual users.
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